Should you invest in the long tail? Harvard Business Review, pp. Variety, Entertainment and the Digital Economy, pp. Big Pictures: Hollywood looks for a future. Beverly Hills, CA: New Millennium.ĭenby, D. Hollywood economics: How extreme uncertainty shapes the film industry. Journal of Economic Geography, 6, 439–468.ĭe Vany, A. Hollywood versus the Internet: The media and entertainment industries in a digital and networked economy. Journal of Management Information Systems, 26(2), 15–41.Ĭohen, D. Business models for monetizing internet applications and web sites: Experience, theory, and predictions. Movie theaters look keep the streak alive. Online video business models: YouTube vs. App store tops 40 billion downloads with almost half in 2012. The long tail: Why the future of business is selling less of more. This process is experimental and the keywords may be updated as the learning algorithm improves.Īnderson, C. These keywords were added by machine and not by the authors. Finally, I will draw some concluding remarks to frame the changing physiognomy of the entertainment industry and the search for the right business strategies. Thirdly, I will approach the substantial changes in the movie value chain. Secondly, I will described the Hollywood reaction to this new digital scenario and discuss on the business models adopted by major American studios in relation to the downloading of films and TV programs. First, I will examine the defining features of the emerging consumer profile and address the most significant elements of the new digital economy, epitomized by the ‘long tail market’ model. This article is an attempt to trace the framework of present and future challenges facing the entertainment industry, as a step forward in relation to previous researches. The big Hollywood studios have been forced to respond to the uncertainty-and potential for profit-prompted by the popularity of the Internet and the success of new digital platforms, especially among young people. The digital revolution and globalization have transformed the film and TV industry in ways which could never have been foreseen. However, the changes over the last ten years have been both more fast-paced and more far-reaching than anything that came before. Each of these forms of technological development in turn marked a growing pain or turning point at the time of its invention, by which the Hollywood industry was ultimately strengthened. The inclusion of sound, followed by that of color, along with the need to adapt to new audiovisual media (television and video), are milestones in the history of the largest entertainment factory in the world. The history of Hollywood runs in tandem with the history of technological development.
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