It is no surprise that “ 32% of marketers say visual images are the most important form of content for their business,” and why Instagram has such a high number of engagement. Through Instagram stories, I feel like I am being spoken to directly. However, as a brand, have you ever thought about what user’s preferred when browsing your Instagram profile? The following survey breaks down Instagram user experience in nine simple questions.Īs an avid Instagram user, I love seeing snapshots of the lives of friends, strangers, brands, and influencers. Sure, Instagram seems to be simple enough to use you head over to an individual’s profile, look at their feed, and “double tap” if you like their photo. As a consumer, I follow multiple Instagram brands and influencers to receive inspiration on home decor, fashion tips, and the healthiest Whole-30 recipes to try and cook, which usually end up as a Pinterest fail.Īdditionally, Instagram stories is a great way to provide fans and users a behind-the-scenes look at the life of a rockstar, must-explore travel destinations, and the lifestyles of your family and friends. The photo-sharing app has become one of the most popular social media platforms, especially for brands. #ContentMarketing | #SocialMedia | Click To TweetĪs of June 2018, Instagram has reached 1 billion monthly active users, which is up from 800 million in September 2017. It is no surprise that '32% of marketers say visual images are the most important form of content for their business,' and why Instagram has such a high number of engagement.
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